• Entering China Without Us Is Like Eating Soup With Chopsticks… Blindfolded

    Helping your brand survive and thrive in China’s market jungle — without getting eaten alive.

  • See Our Services

    Everything you need to avoid becoming another “failed in China” business‑school case study

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    🔄 Integrated Marketing

    • Because cracking China with a Western playbook is like bringing a knife to a smartphone fight.
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    📱 Xiaohongshu (Rednote) Marketing

    • Imagine Instagram + Pinterest + Amazon had a baby that 600M Chinese can’t live without.
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    🛒 Taobao Marketing

    • Amazon who? Meet the marketplace where Chinese shoppers drop trillions.
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    🎬 Video Production

    • Content so captivating viewers forget to check notifications.
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    💬 WeChat Marketing

    • Not just WhatsApp + Facebook + Venmo + Uber — it’s the operating system of daily life.
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    📣 Weibo Marketing

    • Think Twitter, but people actually buy things after they scroll.
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    📺 Bilibili Marketing

    • Where Gen Z discovers idols, trends, and (soon) your brand.
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    🎤 Media Invitation

    • Press & publishers that cover you without fortune‑cookie clichés.
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    🏭 Sourcing in China

    • Factories that really exist, really deliver, and really speak “quality.”
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    🎪 Go Expo in China

    • Own the trade‑show floor — no getting lost, no random detours, all ROI.

  • The “Don’t Crash and Burn” Marketing Solution

    From “Wait, what’s Xiaohongshu?” to “We’re crushing it in China!” — fast, focused, and trackable.

    OUR FOOLPROOF PROCESS:

    1. Strategic Assessment
      Will your product be Starbucks or Google+ in China? We tell you — politely, honestly.
    2. Custom Market Roadmap
      Your GPS for China’s platforms, budgets, and timelines.
    3. Localized Content Creation
      Culture‑first copy and creatives — not literal translations.
      Example: “Dragon Roll,” not “Fried Chicken Containing Reptiles.”
    4. Resource Deployment
      We unlock the platforms and people that actually move the needle.
    5. Tactical Execution
      We build while you sleep. You wake up to progress, not problems.
    6. Results Tracking
      Numbers your CFO will respect (and maybe brag about).

  • Xiaohongshu (Red): The Social Commerce Phenomenon

    Where 600M consumers go to decide what to buy next — your product included.

    • Seeding strategies that spark real UGC, not ghost reviews
    • Store setup, search optimization, and conversion funnels
    • KOL/KOC collabs calibrated for credibility and sales

  • Video Production: 92% of Chinese Internet Users Watch Online Video

    Turn thumbs into buys.

    • Script, shoot, edit — short, shoppable, and shareable
    • Vertical, square, and widescreen for every platform
    • Brand‑fit storytelling that sells without shouting

  • Weibo: China's Microblogging Powerhouse

    The playground of celebrities, brands, and 300M daily users.

    • 31B daily video views (yes, billion with a B)
    • Trend hijacks, hashtag strategy, and paid amplification
    • Crisis‑proof community management and social customer care

  • KOL (KEY Opinion Leader) Connections

    Influencers who sell out products faster than Taylor Swift tickets.

    • Cross‑platform network: RED, Douyin, Weibo, Bilibili, Taobao Live
    • Briefing, contract, compliance — and ROI analysis that’s actually useful
    • Livestream playbooks that convert attention into orders

  • Sourcing Nightmares !?

    Ghosting suppliers? Product photos vs. reality? We’ve seen it, fixed it, and saved clients up to 46% while protecting quality.

    • Factory verification, bilingual contracts, and QC‑gated payments
    • Sampling, inspections, and logistics that don’t derail launches

  • GoExpo in China

    10,000 booths, one golden supplier — we take you straight there.

    • Pre‑show matchmaking and appointment setting
    • On‑site translation, negotiation, and note‑taking
    • Post‑show follow‑through: samples, quotes, and next steps

  • Full-Spectrum Brand Promotion

    Leverage China’s unique digital ecosystem to get famous for the right reasons.

    1

    Brand Fit Analysis

    • Where we gently flag if your brand name translates to “awkward.”
    2

    Marketing Implementation

    • Where the plan becomes motion — creatives, media, KOLs, stores.
    3

    Performance Reporting & Tracking

    • Where ROI makes your competitors jealous and your board relax.

  • Curious about China’s “You Never Know What You’ll Find” Exhibitions?

    7,000+ exhibitions a year across 285 industries. From tech to textiles, automotive to agriculture — there’s an expo for everything.
    (Exhibition updates in progress — we’ll steer you to the right ones.)

    All
    Adhesives & Sealants
    Adult Product
    Air Cargo
    Airport Facilities
    Agricultural Machinery
    Agriculture
    Alcohol & Sugar
    Aluminum Industry
    Amusement Equipment
    Analysis & Test Instrument
    Animal Feed
    Animal Husbandry
    Apparel
    Aquaculture
    Art
    Artificial Intelligence
    Audio & Sound
    Audio-Visual
    Automation
    Automotive
    Automotive Parts
    Automotive Testing
    Aviation
    Bags & Luggage
    Baking & Roasting
    Bathroom & Sanitary Ware
    Battery
    Beauty & Hairdressing
    Bicycle
    Big Data
    Biotechnology
    Blockchain
    Book
    Brand Licensing
    Broadcasting & Television
    Building Material
    Bus
    Cable & Wire
    Ceramics
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    Shanghai International Connector and Cable Harness Industry Exhibition (SHICIE)
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    Shenzhen Home Expo (HOME CHINA EXPO)
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    Yunnan Kunming Building Materials Exhibition - Yunnan Construction Expo (CKBD)
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    Chengdu Home Expo - Huaxia Home Expo
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    Xinjiang Eurasian Building Materials Exhibition - Eurasian Architecture Expo (CEBE)
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    Shenyang Home Expo - Huaxia Home Expo
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    Guangzhou International Aggregates Technology and Equipment Exhibition
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    Shanxi Taiyuan Building Materials Exhibition - Shanxi Construction
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    Jiaxing International Integrated Ceiling Industry Exhibition (IC EXPO)
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    Kunshan Home Expo - Huaxia Home Expo
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    China (Beijing) International Radio and Television Information Network Exhibition (CCBN)
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    Beijing International Radio, TV & Film Exhibition (BIRTV)
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    Shanghai Wonder Festival (WF)
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    China (Shanghai) International Animation and Derivatives Licensing Exhibition (CAWAE)
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    Shenzhen Toy Fair comprises 3 concurrent exhibitions: International Toy & Education Products Expo
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    Shanghai Licensing Exhibition (CIPE)
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    Shanghai International Brand Licensing Exhibition - China Licensing Expo (CLE)
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    Shanghai Global Licensing Expo (LEC)
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    Shenzhen International Licensing and Derivatives Exhibition (Licensing CHINA)
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    Hong Kong Licensing Show
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  • Insights

    Stay focused on what matters. Prioritize excellence. Avoid becoming a “China fail” meme.

    How Chinese Consumers View Western Brands in China: A Slightly Less Serious Guide to Not Failing Spectacularly in the World's Most Complicated Market
    Everything About ChinaJoy 2025 [Event Details] - Or: How to Navigate a Gaming Convention the Size of Luxembourg Without Having a Panic Attack
    7 Best Practices for Website Localization in China: Or How I Learned to Stop Worrying and Love the Great Firewall
    Douyin Domination: Your Slightly Panicked Guide to Not Falling Behind in China's Social Media Thunderdome
    Surviving WeChat Search: Your Slightly Desperate Guide to Not Being Invisible in China's Digital Universe
    How to Capture China's Family Travel Market Without Looking Like a Complete Tourist: The 2025 Slightly Unhinged Guide
    The Slightly Unhinged Guide to KOL Marketing in China 2025: How to Throw Money at Internet Celebrities and Actually Get Something Back
    The Slightly Unhinged Guide to Chinese Social Media: 12 Platforms That Will Make Your Marketing Director Question Everything in 2025
    10 Chinese Travel Apps You've Never Heard Of That Are About to Make Your Tourism Marketing Strategy Look Adorably Outdated
    Xiaohongshu Content Seeding: Or How I Learned to Stop Worrying and Love the Algorithm
    Surviving China's Food Fair Frenzy: A Slightly Unhinged Guide to Not Getting Lost in the $1.64 Trillion Buffet
    East vs West: A Slightly Unhinged Guide to Why Your Marketing Strategy is Doomed in China
    Trust Me, I'm Not an Influencer: The KOC Revolution Taking Over China's Digital Landscape
    Baidu SEO: A Slightly Unhinged Guide to Not Getting Lost in China's Digital Bamboo Forest
    Stream Dreams & Marketing Schemes: A Slightly Unhinged Guide to China's Video Platforms
    WeChat Ads: Your Guide to Setting Money on Fire Effectively in China's Digital Ecosystem
    5 Terrifying Truths from China's Consumer Brand Index: Surviving the Dragon's Shopping Cart in 2025
    Lipstick Index on Steroids: How Chinese Women Are Making Men's Wallets Cry in 2025
    Lipstick Jungle: Surviving China's 12 Beauty Marketplaces Without Losing Your Sanity (or All Your Money)
    Surviving the Trade Fair Jungle: A Slightly Unhinged Guide to China's Business Extravaganzas in 2025
    More Posts

  • About Our Team

    A ragtag crew of China experts who’ve seen it all — and still love the challenge.


    We combine local execution (we live here) with global perspective (we know what you need back home). We build:

    • Sustainable growth (not one‑hit wonders)
    • Quality relationships (that don’t crumble under pressure)
    • Cultural integration (beyond slapping a dragon on your logo)

    Our Mission

    Let you see — and participate in — China’s future before your competitors find it on a map.

    We increase three things:

    • REACH — so Chinese consumers know you exist
    • VISIBILITY — so they can actually find you
    • SALES — because warm feelings don’t pay invoices

    Our Services

    Things we do extremely well so you don’t have to learn Mandarin.

    Digital services that work in China:

    • Integrated Marketing — orchestrated campaigns across platforms that don’t play nice
    • Video Production — content that makes sense to Chinese audiences
    • Bilibili Marketing — China’s YouTube, but more creative and more animated
    • Taobao Marketing — thriving in the Amazon+eBay+Craigslist of China
    • Xiaohongshu (RED) Marketing — where purchase intent is born in bed
    • WeChat Marketing — mini‑programs, CRM, and the super‑app ecosystem
    • Weibo Marketing — make news, spark trends, convert traffic

    Extra services for overachievers:

    • Media Invitation — earn coverage without awkward pitches
    • Go Expo in China — fluent trade‑show strategy and execution
    • Sourcing in China — factories that actually make what they claim

  • The “We Promise This Won’t Vanish Into the Void” Form

    Tell us a few basics. We’ll reply within 1 business day with a tailored plan you can actually use.

    Company Name
    The one you want Chinese consumers to remember (and pronounce).
    Industry
    So we speak your language, not just marketing slang.
    Services Interested In (Select all that apply) *
    It’s okay to tick everything. We won’t judge.
    Business Goals
    Select an option
    Other
    Specific Requirements
    Tech stack, compliance needs, budget range, deadlines — the more context, the better the plan.
    Name *
    Contact Email *
    Where we’ll send your strategy.
    Phone (or Whatsapp Account) *
    For quick clarifications so we don’t guess.
    Select...

    What you’ll receive:

    1. A personalized market‑entry plan (platforms, timelines, budget bands)
    2. Channel‑by‑channel recommendations (RED, WeChat, Weibo, Bilibili, Taobao, etc.)
    3. Audience and messaging guidance (what to say, where, and why)
    4. Next steps for the first 30/60/90 days
    5. Optional: sourcing/logistics add‑ons if you also manufacture in China

    Get in Touch

    • Because smoke signals and carrier pigeons don’t cross the Great Firewall.
    • Call/WhatsApp: 0086 13402042089
      A real human answers. Promise.
    • Email: tia@chinaful.link
    • Visit: Room 615, Xiangyang Building, 97 North Xiangyang Road, Xuhui District, Shanghai

  • Prefer a Face‑to‑Face (Online)?

    Because Sometimes Face-to-Face Beats Typing in ALL CAPS

    Select a date and time that works for you

    Remember we’re in Asia/Shanghai (GMT+08:00) — tomorrow happens here first
    Select date and time
    Event time zone:Asia/Shanghai GMT+08:00
    Book Now  

  • Your satisfaction is our greatest reward!

    Why brands choose us (and stop guessing)

    • China‑native strategy, global‑grade reporting
    • Platform‑specific execution that respects culture and compliance
    • Clear budgets, clear timelines, clear KPIs — no mysterious marketing fog

    Entering China without us is like eating soup with chopsticks… blindfolded. Let’s trade the blindfold for a playbook.

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