• Taobao Marketing

    Marketing Team + Resources + Influencer Partnerships - Local Influencers, Niche Recommendations, Authentic Reviews, Marketing Solutions

  • 12000+

    Expert Taobao Browsing Resources

    3000+

    Comprehensive Cross-Industry Integrated Resources

    50+

    Cumulative New Media Promotion Service Projects

    5+ Years

    of Advertising and Promotion Experience

  • In China, Social Shopping Emerges as a Growing Trend on Taobao Mobile

    Taobao Mobile is transforming its platform by integrating social shopping features, focusing on WeChat subscription accounts, personalized browsing experiences, and curated "You Might Like" recommendations. In this new era of content marketing, the strategy centers on attracting and engaging consumers who enjoy leisurely online browsing.

  • In China, Search Traffic is Shifting due to Emerging Information Flow Trends

    Taobao now features over 70% content-based elements, transforming from traditional traffic sections to a more dynamic promotional model centered on information flow. With the rise of content marketing, businesses must strategically invest in marketing and creative approaches. This involves efficiently using platform resources, precisely targeting consumer groups, creating engaging content, and subtly influencing market consumption.

  • Why Your Brand Should Promote on Taobao

    Taobao links merchants and influencers through personalized content, boosting brand visibility for younger audiences.

    1

    Brand Introduction Stage

    • Promotion Goal: Generate Initial Interest
    • Strategy: Create Publicity, Launch Standout Products
    2

    Brand Growth Stage

    • Promotion Goal: Increase Brand Awareness
    • Strategy: Expand Market Presence, Build Positive Reputation
    3

    Brand Explosion Stage

    • Promotion Goal: Strengthen Brand Positioning
    • Strategy: Build Customer Trust, Develop Loyal Customer Network
    4

    Special Event Promotions

    • Promotion Goal: Maximize Sales Opportunities
    • Strategy: Increase Brand Visibility, Boost Sales Volume

  • Taobao Browsing Promotion Notes Performance Breakdown:

    In China, Taobao provides a versatile marketing strategy that promotes products through diverse content approaches, offering multiple ways to showcase and explain product features and benefits.

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    57.2%

    Evaluation and Product Recommendations

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    48.0%

    Promotional Effect Showcase

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    39.5%

    Daily Content Sharing

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    38.8%

    Product Unboxing Reviews

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    27.6%

    Experience and Strategy Guides

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    20.5%

    Comment Guidance and Conversion Optimization

  • Precise Targeted Advertising

    Customer Characteristics for Marketing:

    • Behavioral Traits
    • Purchasing Habits
    • Age Demographics
    • Location Information
    • Gender Segments

  • Taobao Mobile App

    Traffic Acquisition and Recommendation Strategy for the Mobile Homepage

  • Recommendations

    Product Popularity in the Market

    Taobao's recommendation system is more likely to suggest products that are highly popular among users.

    Pool Entry Process


    Taobao Buyer Behavior Research: Interest and Shopping Pattern Analysi    s

    Research Methodology:

    1. Product Tag Evaluation
    2. Population Segmentation Process:
    • Products with Misaligned Tags: Removed from Study
    • Products with Matching Tags: Included in Analysis

    Goal: Develop Interest Simulation Model and Categorize Buyer Behavioral Types

  • Taobao Shopping Promotion Package

    Boosts Your Brand Sales Effectiveness

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    100+ Authentic Creator Account

    Large follower base (hundreds to thousands)

    Builds brand visibility and credibility

    High-value marketing opportunity

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    Mid-Level Influencer Package

    10,000+ followers

    Specialized in detailed product reviews

    Creates strong consumer recommendations

    Boosts brand engagement

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    Premium Influencer Package

    500,000 to 1,000,000 followers

    Provides personal product experiences

    Generates authentic recommendations

    Drives targeted consumer purchasing decisions

  • Promotional Cases

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    Outfit Matching

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    Home Living

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    Cuisine

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    Makeup

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    Videos

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