Bilibili Marketing

Bilibili Marketing
Because TikTok and YouTube had a baby that’s obsessed with anime.
What The Heck is Bilibili?
The Chinese video platform where Gen Z spends a shocking amount of time — and attention.
172 million monthly active users (about the population of Russia, just… watching)
13.4 million paying users (yes, people actually pay for content)
11 billion daily video plays (billions, with a “b”)
49 billion monthly interactions (likes, comments, shares, and animated on‑screen emojis)
87 minutes average daily use (longer than most family calls)
80%+ 12‑month retention (stickiness that would make any app jealous)
Who’s there:
Gender split: ~57% male, ~43% female
Age: ~78% are 18–35 (prime spending years)
Education: Over‑indexes on university grads (deep dives welcome)
The Bilibili Experience
Where comments literally float across the video.
Real‑time “danmaku” comments fly across the screen — think YouTube comments, but live and visible.
Strong creator–fan bonds that drive influence and repeat viewing.
Content spans smart explainers to entertaining unboxings — and yes, shopping happens mid‑video.
Entertainment and commerce blend so well people buy before they realize it’s an ad.
Content that actually sells products
Creator formats that move minds and carts:
Creative Short Films
Brand stories viewers want to finish — not skip.
Unboxing Videos
Packaging gets its close‑up, and conversion follows.
Favorite Product Sharing
Feels like a trusted friend’s recommendation.
Professional Reviews
In‑depth, credible breakdowns from subject‑matter creators.
Subtle Product Integration
So native it feels organic — because it is.
The Bilibili Creator Cheatsheet
Who’s watching
College students with opinions (lots of them)
Anime‑savvy Gen Z with spending power
Viewers who will watch 10–20+ minute videos
Comment‑happy users who write paragraphs, not “lol”
Collab strategy
Partner with creators big enough to matter, small enough to care
Co‑create challenges that are fun, safe, and on‑brand
Publish response videos that feel like a conversation, not a chase
Cross‑promote naturally — like you “met” in the wild
Tagging that works
Do: hyper‑specific tags, relevant trending tags, smart tag combos
Don’t: tag spam, English‑only tags, copy‑pasting Western tags
Metrics that matter
Danmaku density: on‑screen comments per minute (live excitement)
Coins: creator support signals (virtual tips)
Favorites: saved to watch again (intent)
3‑minute retention: did they stay past the scroll point?
How to actually succeed
Production quality: no “potato‑cam” — clear picture, clear sound
Script everything: hooks, beats, and calls‑to‑action
Visual density: every frame earns attention (screenshots welcome)
Cultural research: trend‑aware, meme‑literate, brand‑safe
Consistency: publish regularly or lose momentum
The Bilibili goldmine
High‑performing categories for commerce:
Dance: original choreo and 3D that can segue to fitness, apparel, protein
Fashion/Beauty: tutorials and skincare reviews that drive instant trials
Meme Culture: your product can trend — or we make sure it trends for the right reasons
Music: covers and arrangements that pair with lifestyle moments
Lifestyle: food, travel, home — content that triggers “I want that”
Gaming: peripherals, energy, gear — authentic creator endorsements
Advertising options audiences don’t skip
Immersive brand ads
Built for Bilibili viewing habits and formats.
Native placements
Seamlessly integrated so buying feels like a natural next step.
Performance‑based campaigns
Optimized for outcomes your CFO recognizes.
Shopping integration that actually works
Direct hooks into China’s biggest e‑commerce ecosystems:
Taobao: China’s marketplace giant
Tmall: flagship stores for brands
JD.com: fast delivery, electronics powerhouse
Pinduoduo: social/group buying at scale
How we match brands with the right creators
Like a dating service — for results.
Authentic fit: creators who align with your product and audience
Real audiences: follower profiles that match your targets
Brand‑safe creators: elevate your image without trying too hard
Clear value: explain benefits without putting viewers to sleep
Our Bilibili influencer packages
Designed for every ambition and budget:
Cost-Effective Package
Practical reach with rising creators (10k+ followers)
Mid-Tier Influence Package
Serious visibility with proven mid‑sized channels
Premium Creator Package
Maximum impact with top‑tier talent and integrated campaigns
Case studies that aren’t boring
“MEI HOU” Beauty — from unknown to “take my money” in 30 days
Strategic targeting beyond “women who like makeup”
Mix of creator types to show multiple use‑cases
Viral sharing effect: reached 1M+ potential customers efficiently
OREO — even icons need local strategy
“Everything Niu” creator collabs built culturally relevant buzz
Massive awareness lift and comment‑driven engagement
Proof that global brands win faster with platform‑native plays
The “We Promise This Won’t Vanish Into the Void” Form
Tell us a few basics. We’ll reply within 1 business day with a tailored plan you can actually use.

Company Name
The one you want Chinese consumers to remember (and pronounce).
Industry
So we speak your language, not just marketing slang.
Services Interested In (Select all that apply) *
It’s okay to tick everything. We won’t judge.
Integrated MarketingVideo ProductionBilibili MarketingTaobao MarketingXiaohongshu MarketingWeChat MarketingWeibo MarketingMedia InvitationGoExpo in ChinaSourcing in ChinaOther
Business Goals
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Specific Requirements
Tech stack, compliance needs, budget range, deadlines — the more context, the better the plan.
Name *
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Where we’ll send your strategy.
Phone (or Whatsapp Account) *
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What you’ll receive:
A personalized market‑entry plan (platforms, timelines, budget bands)
Channel‑by‑channel recommendations (RED, WeChat, Weibo, Bilibili, Taobao, etc.)
Audience and messaging guidance (what to say, where, and why)
Next steps for the first 30/60/90 days
Optional: sourcing/logistics add‑ons if you also manufacture in China
Get in Touch
Because smoke signals and carrier pigeons don’t cross the Great Firewall.
Call/WhatsApp: 0086 13402042089
A real human answers. Promise.
Email: tia@chinaful.link
Visit: Room 615, Xiangyang Building, 97 North Xiangyang Road, Xuhui District, Shanghai
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Because Sometimes Face-to-Face Beats Typing in ALL CAPS
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Event time zone:Asia/Shanghai GMT+08:00
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Your satisfaction is our greatest reward!
Why brands choose us (and stop guessing)
China‑native strategy, global‑grade reporting
Platform‑specific execution that respects culture and compliance
Clear budgets, clear timelines, clear KPIs — no mysterious marketing fog
Entering China without us is like eating soup with chopsticks… blindfolded. Let’s trade the blindfold for a playbook.