Our Culture
Yes, we actually have one beyond free snacks and motivational posters. We’re a team of builder‑nerds and brand‑whisperers who enjoy turning “impossible in China” into “launched last Tuesday.” We debate ideas, not people. We ship fast, learn faster, and keep egos out of meetings (and meetings out of your calendar).
Our Aspirations
- We’re building a digital marketing consultancy so effective at helping international brands enter China that even our competitors ask us for advice. We respond with a polite smile and a fortune cookie that reads, “Nice try.”
- Ambition with receipts: strategies that translate into measurable sales
- Playbooks that scale: from first post to full funnel, from one platform to many
- Long‑game mindset: sustainable growth beats one‑hit wonders
Our Mission
- Leverage China’s ever‑multiplying media platforms (there’s a new one every time we master the last) to help international brands win — without accidentally naming a product something that translates to “Grandma’s Expired Tofu.”
- Culture‑first strategy: local insight before local hashtags
- Native execution: content that feels at home on RED, WeChat, Weibo, Bilibili, Taobao, and more
- From awareness to conversion: we don’t chase vanity metrics; we build revenue
Our Business Ethos
- Make China entry achievable without selling your office furniture.
- Right‑sized budgets, right‑sized results
- Transparent pricing (no “mystery fees” that appear three months later)
- ROI or it’s just art: every campaign has a clear business case and a way to measure it
Our Management
- We’ve built a place people want to work — and do their best work.
- We listen (radical, we know)
- We write things down (clarity beats meetings)
- We run on decisions, not drama
- We schedule meetings only when an email won’t do — and keep them short
- Result: a team that shows up curious, respectful, and relentlessly helpful.
Our Values
- Integrity
We’ll tell you if an idea won’t work in China — before your budget finds out the hard way. - Responsibility
We own outcomes. If something goes sideways, we fix it. No intern‑blaming. - Gratitude
You chose us over “my cousin who visited Shanghai once.” We don’t take that lightly. - Respect
For your brand, your timelines, and your budget. We recommend what you need, not what pads an invoice. - Collaboration
We work with you, not just for you. Clear roles, shared dashboards, fewer surprises. - Innovation
Yesterday’s brilliant strategy is today’s “that’s so 2023.” We iterate, test, and evolve.
