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Weibo Marketing
Boost your brand on Weibo with our targeted marketing services, leveraging influencers and strategic content to effectively reach Chinese audiences.
Weibo Service Platform
Key Opinion Consumer (KOC) Product Recommendations
Influencer Marketing
Account Management
Advertising Placement
Content Creation in the Scenario
Driven Digital Marketplace
Strategic Content Development
Video Marketing
E-commerce Conversion
Trending Topic Strategies
Massive First-Hand Weibo Accounts as Brand Ambassadors in the Chinese Market
These Influential Weibo Influencers Enhance Public Opinion Sharing and Provide Authentic, Direct Advertising Opportunities for Brands
Categories:
- News and Current Affairs
- Games and Anime
- Humor and Comedy
- Internet
- Fashion and Trends
- Finance
Global Brands Tap China via Content Marketing
Compelling Stories Connecting Emotionally with Consumers
Subtle Brand Messaging Creating Authentic Experiences
Ongoing Customer Interactions Building Trust and Credibility
Mobile Platforms Enabling User-Generated Sharing
Personalized Engagement Transforming Casual Viewers into Dedicated Customer
Exploring Classic Brand Cases
A Review of Past Successful Marketing Strategies to Spark New Promotional Ideas
Midea Weibo Brand Promotion Campaign
Project Overview:
Midea, a leading home appliance company, aims to showcase its innovative products by blending intelligence and design. By partnering with actress Jing Tian, the campaign seeks to introduce the brand's new slogan, "Smart Life Can Be More Beautiful," across multiple platforms.
Campaign Strategy
The marketing team strategically collaborated with influential key opinion leaders (KOLs) from diverse fields, including technology, fashion, parenting, and pet industries, such as @LE0 and @Li Siyu. These influencers demonstrated Midea's products through engaging online content and offline experiences, designed to generate user interest and drive potential sales.Campaign Results:
- Total Exposures: 1 billion
- User Interactions: 350,000
- Audience Reached: 55 million users
The campaign successfully created brand awareness and positioned Midea's products as modern, stylish, and intelligent solutions for everyday life.
Zhuben Micro-blog Brand Promotion Campaign
Project Overview:
Zhuben is a skincare and aromatherapy brand that emphasizes natural healing and wellness. Our campaign aimed to showcase the brand's philosophy through a creative micro web series, highlighting self-reflection, emotional well-being, and stress relief.
Campaign Strategy
- Collaborated with popular celebrities @Li Jiaqing Austin and @Fu Ma to authentically communicate our brand message
- Partnered with influential content creators from WEIQ platform, including @Beidao and @Mango Mom, representing film, comedy, and emotional content sectors
Campaign Results:
- Total Exposure: 90 million impressions
- User Interactions: 80,000
- Total User Reach: 50 million
The campaign successfully conveyed Zhuben's core values of natural healing, emotional wellness, and aromatherapy while engaging a broad audience through relatable, high-quality content.
DR Ring Weibo Brand Promotion
Project Overview:
DR Ring aims to promote the concept of true love, helping people find their lifelong partner. This marketing campaign targeted recent graduates during the graduation season, focusing on the message that love is a new beginning, not an ending.
Campaign Strategy
- Platform: Weibo
- Theme: "Graduation Season: Love Doesn't End, It Begins"
- Collaboration with influencers:
- @Beidao and @Mr. Dongye sharing emotional content
- @Film Peeler distributing promotional videos
Campaign Results:
- Total Exposures: 180 million
- User Interactions: 500,000
- Total Users Reached: 100 million
ADDICTION Weibo Product Marketing Campaign
Project Overview:
ADDICTION, a cosmetics brand launched by Kosé Group in 2013, caters to professional women around 30 years old with a focus on essential makeup products like sunscreen and foundation.
Campaign Strategy
- Excellent oil control
- Long-lasting wear
- Superior concealing properties
Marketing Strategy:
Partnered with popular Weibo influencers @Yang Ju Chang and @Your Seventh Sister to create engaging content, including:
- Detailed video product reviews
- Immersive skincare tutorial videos
Campaign Results:
- Total user reach: 6 million
- User interactions: 100,000
- Total campaign exposures: 12 million
Service Process
1Initial Contact
2Discuss Project Requirements
3Develop Solution Proposal
4Contract Signing
5Payment
6Plan Execution
7Marketing Report
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