Exhibition Overview:

The Shenzhen International Licensing and Derivatives Exhibition (Licensing CHINA) has its roots in the anime IP licensing section of the Guangzhou Toy Fair, which began in 1989. As China's longest-running toy exhibition, it has steadily grown in size and scope over the years.

In 2020, the event underwent a significant transformation, moving to Shenzhen and rebranding as three distinct exhibitions:

1. International Toy and Educational Products Exhibition

2. International Baby Car and Maternal and Infant Products Exhibition

3. International Licensing and Derivatives Exhibition

These events now comprehensively cover licensed IPs, toy categories, and infant products.

Purpose and Objectives:

The exhibition serves as a crucial platform for:

- Showcasing IP images

- Exploring licensing opportunities

- Facilitating cross-industry collaboration

- Exchanging industry insights

- Promoting the development of China's licensing market

Key Features:

The organizers aim to:

- Provide excellent service

- Enhance promotional efforts

- Attract diverse buyers, especially e-commerce and cross-industry professionals

- Offer improved exhibition space and networking opportunities

Strategic Impact:

The exhibition will:

- Integrate licensed brands with traditional toy manufacturing

- Support industry transformation and upgrades

- Promote cultural and creative development in the Greater Bay Area

- Introduce more licensed derivative products to the consumer market

Exhibition Scope:

- Anime IP licensing

- Licensed derivative products

- Cultural creative licensing

- Brand licensing

- Sports licensing

- Celebrity licensing