About the Exhibition:

Established in 2013, the Shanghai Licensing Exhibition is China's first creative industry expo focused on IP licensing. With a customer base of over 300,000, the exhibition's theme is "Defining Trends, Igniting Consumption."

IP Licensing Industry Overview:

The IP licensing industry is rapidly expanding across consumer goods sectors:

- Global entertainment and cultural tourism: 40% licensing share

- Brand licensing across industries: 25%

- Sports industry licensing: 11%

- Top licensing sectors:

 - Clothing: 14%

 - Toys: 12%

 - Fashion accessories: 10%

Many industries are experiencing significant growth, with some sectors seeing up to 200% increases.

Exhibition Goals:

The CIPE aims to create a collaborative ecosystem by:

- Facilitating transactions between IP copyright holders

- Connecting domestic and international licensees

- Building a comprehensive service platform for IP industry interactions

Exhibition Scope:

IP Exhibition Area:

Displays featuring:

- Cartoon characters

- Films

- Games

- Cultural tourism

- Mascots

- Character roles

- Artworks

- Sports

- Fashion lifestyle

- Automobiles

- Entertainment

- Museum cultural creations

Merchandise Exhibition Area:

Showcasing derivatives such as:

- Theme parks

- Shopping centers

- Toys

- Stationery

- Publications

- IP-themed decorations

- VR/AR technologies

- Gifts and home products

- Clothing and accessories

- Food

- Jewelry

- Amusement equipment

- Digital electronics

- Educational products

- Luggage

- Other derivative products