About the Shanghai Global Licensing Expo (LEC)

The Shanghai Global Licensing Expo is a premier international event connecting brand owners, agents, manufacturers, licensees, and retailers across multiple industries. Launched in 2017, the expo has become a significant platform for licensing opportunities.

Key Features:

- Over 1,800 intellectual properties (IPs) represented

- Diverse IP categories including:

 * Animation and entertainment characters

 * Film and broadcast

 * Online literature

 * Games and esports

 * Cultural heritage

 * Fashion trends

 * Corporate brands

 * And more

Event Highlights:

- Industry leaders share market insights and trends

- Explanation of licensing business strategies

- Showcase of operational and licensing case studies

Featured IPs:

Renowned global brands such as Peppa Pig, Super Wings, PAW Patrol, Doraemon, SpongeBob SquarePants, and Lamborghini will be showcased, highlighting the potential of China's licensing market.

Exhibition Scope:

1. Apparel and Fashion

2. Jewelry and Accessories

3. Beauty, Medical, and Health

4. Commercial Street Operations

5. Intermediary Services

6. Catering Services

7. Commercial Service Institutions

The expo provides a comprehensive platform for networking, business development, and exploring licensing opportunities across various sectors.