Shenzhen International Toy and Education Products Exhibition Overview

The Shenzhen Toy Fair comprises three concurrent exhibitions: the International Toy and Education Products Exhibition (TOY EDU CHINA), International Children's Car and Maternal and Infant Products Exhibition, and International Licensing and Derivatives Exhibition. These exhibitions aim to create a synergistic market platform and provide brands with international expansion opportunities.

New Feature: Trendy Toy Pavilion

In response to market trends, the exhibition introduces a new "Trendy Toy Pavilion" to showcase the growing potential of niche toy sectors. Market projections indicate:

- Mainland China's trendy toy retail market expected to reach 110.1 billion yuan by 2026

- Compound annual growth rate of 24%

- Projected paying consumers: 40 million by 2025, increasing to 49 million by 2030

The Trendy Toy Pavilion (Halls 14 and 16) will feature:

- Toys targeting consumers aged 14 and older

- Diverse toy categories: artist toys, blind box toys, figurines, ball-jointed dolls, plush toys

Featured Exhibitors Include:

4M, Bandai, Eaglemoss, HUIYU, Funko, Furyu, Jialezhuan, Card Game, Wonderful Building Blocks, Meichitu, Mosho, Jiajia Building Blocks, Qunlong Toys, TOP TOY, Dunhuang City Brand, Kotobukiya, Monkey King, Sega, Squishmallows, Theo Klein

International Reach

With China's expanding visa-free entry policy, the exhibition will attract international industry professionals. Organizers have invited buyer groups from Southeast Asian countries, including Indonesia, Malaysia, Myanmar, Thailand, and Vietnam.

Exhibition Scope

Toy Categories:

- Electronic and electric toys

- Plastic toys

- Wooden and cardboard toys

- Dolls and plush toys

- Building blocks and interlocking toys

- Inflatable toys

- Children's activity and sports products

- Ride-on toys

- Smart toys

- Model toys

- DIY toys

- Musical toys

Educational Products:

- Early childhood education products

- Electronic early education products

- Early education play facilities

- Educational toys

- STEM/STEAM educational products

- Teaching aids

- Kindergarten supplies

- Special education supplies

- Educational publications

Licensing and Derivatives:

- Animation IP licensing

- Licensed derivative products

- Cultural and creative licensing

- Brand licensing

- Sports licensing

- Celebrity licensing