Shanghai International Brand Licensing Exhibition - China Licensing Expo (CLE) Overview:

The CLE is Asia's largest and most influential professional licensing trade fair. Since 2007, it has been organized by the China Toy and Juvenile Products Association and is considered the premier platform for licensing business development in the Chinese market.

Key Features:

- Connects influential domestic and international IP licensing projects with manufacturers and retailers across multiple industries

- Attracts professional visitors from diverse sectors including:

 * Toys

 * Clothing

 * Home textiles

 * Stationery

 * Accessories

 * Consumer goods

 * Electronics

 * Retail merchandising

Annual Event Highlights:

- China Brand Licensing Summit Forum

- Special Licensing Seminars

- Elite Academy Training

- China Licensing Golden Star Awards

Exhibitor Highlights:

- Features renowned international brands like:

 * Universal Pictures

 * Hasbro

 * Mattel

 * Turner

 * IMG

- Prominent domestic companies including:

 * Huayi Brothers

 * Aofei

 * New Creative Huazhong

Notable Facts:

- 40% of exhibitors are new participants

- Some companies like Universal Pictures consider this their exclusive Asian licensing event

Exhibition Scope Covers IP Categories:

- Cartoons and animations

- Film and TV entertainment

- Fashion and lifestyle

- Online games

- Corporate brands

- Celebrity brands

- Sports and leisure

- Cultural arts

- Educational institutions