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How Chinese Consumers View Western Brands in China: A Slightly Less Serious Guide to Not Failing Spectacularly in the World's Most Complicated Market

Digital Marketing in China
The Chinese market has long been an opportunity that many Western brands have eyed with great...

Everything About ChinaJoy 2025 [Event Details] - Or: How to Navigate a Gaming Convention the Size of Luxembourg Without Having a Panic Attack

Digital Marketing in China
Right now, China is the largest gaming market in the world, with a player base of 550 million....

"So You Want to Do Business in China": A 2025 Guide to Not Accidentally Breaking Laws You Didn't Know Existed

Sourcing in China
Introduction: Welcome to the Regulatory Thunderdome So you've decided to enter the Chinese...

The "Please Don't Embarrass Yourself" Guide to Chinese Business Etiquette in 2025

Sourcing in China
Introduction: So You've Decided to Test Your Cultural Adaptability Welcome to the high-stakes...

7 Best Practices for Website Localization in China: Or How I Learned to Stop Worrying and Love the Great Firewall

Digital Marketing in China
Introduction: So You Want to Enter the Digital Forbidden City Congratulations on your decision...

8 Essential Strategies for Successful Product Development in 2025: Or How to Avoid Becoming Another Startup Casualty Statistic

Sourcing in China
Introduction: Navigating the Challenging Landscape of Product Innovation (Without Driving Off a...

8 Insider Secrets: Why Visiting Factories in China is Your Ultimate Import Strategy in 2025 (Or: Why Zoom Calls Won't Save You From Product Nightmares)

Sourcing in China
Introduction: The Game-Changing Factory Visit Strategy (That Nobody Wants to Tell You About) In...

7 Hidden Obstacles Crushing Small Businesses Trying to Import from China: Insider Secrets Revealed (Or: Why Your Brilliant Product Idea Might End Up in Therapy)

Sourcing in China
Introduction: The Harsh Reality of Small-Scale Importing (No Sugar-Coating, Just Pain with a Side...

The Definitive Insider's Guide to Sourcing from Chinese Suppliers in 2025: 6 Make-or-Break Questions That Could Save Your Business Thousands (Or: How to Avoid Becoming an International Trade Horror Story)

Sourcing in China
Introduction: The High-Stakes Game of International Sourcing (Where the House Usually Wins) In...

Douyin Domination: Your Slightly Panicked Guide to Not Falling Behind in China's Social Media Thunderdome

Digital Marketing in China
The Digital Gold Rush Where Everyone Else Already Has a Shovel Imagine a platform where 835...

6 Crucial Steps to Find the Perfect Manufacturing Partner in China in 2025: An Importer's Guide to Not Living in a Constant State of Panic

Sourcing in China
The Hidden Landmine of Global Sourcing (And How to Avoid It Without Developing an Ulcer) ...

Surviving WeChat Search: Your Slightly Desperate Guide to Not Being Invisible in China's Digital Universe

Digital Marketing in China
Welcome to the Platform Where Google is Just a Cute Memory In 2025, while Western marketers are...

How to Capture China's Family Travel Market Without Looking Like a Complete Tourist: The 2025 Slightly Unhinged Guide

Digital Marketing in China
Welcome to the Thunderdome: Chinese Family Vacation Edition In 2025, Chinese family tourism isn...

The Slightly Unhinged Guide to KOL Marketing in China 2025: How to Throw Money at Internet Celebrities and Actually Get Something Back

Digital Marketing in China
Welcome to the Parallel Universe Where Influencers Actually Influence In 2025, while Western...

The Slightly Unhinged Guide to Chinese Social Media: 12 Platforms That Will Make Your Marketing Director Question Everything in 2025

Digital Marketing in China
Welcome to the Parallel Universe Where Facebook Never Happened In 2025, while Western marketers...

10 Chinese Travel Apps You've Never Heard Of That Are About to Make Your Tourism Marketing Strategy Look Adorably Outdated

Digital Marketing in China
Welcome to the Parallel Digital Universe Where Western Travel Apps Are Basically Stone Tools If...

Xiaohongshu Content Seeding: Or How I Learned to Stop Worrying and Love the Algorithm

Digital Marketing in China
Welcome to the Platform Where Your Ad Only Works If It Doesn't Look Like an Ad In the wild west...

Surviving China's Food Fair Frenzy: A Slightly Unhinged Guide to Not Getting Lost in the $1.64 Trillion Buffet

Digital Marketing in China
Welcome to the Olympics of Food Marketing (Where There Are No Silver Medals) In 2025, China's...

East vs West: A Slightly Unhinged Guide to Why Your Marketing Strategy is Doomed in China

Digital Marketing in China
The Tale of Two Consumer Universes: Parallel Dimensions in Shopping Welcome to 2025, where the...

Trust Me, I'm Not an Influencer: The KOC Revolution Taking Over China's Digital Landscape

Digital Marketing in China
When Regular People Became More Trustworthy Than Celebrities (Shocking, We Know) Welcome to...
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