
Taichung Wine & Spirit Festival
Exhibition Details:
- Exhibition Area: 60,000 square meters
- Number of Exhibitors: 715
- Number of Visitors: 171,000
- Event Frequency: Annual
Exhibition Introduction:
The Taichung Wine & Spirit Festival is a significant event for the food and beverage industry in central Taiwan. It serves as a platform for manufacturers to explore international markets while preserving traditional practices and introducing innovative approaches.
Key Highlights:
1. Three Main Themes:
- "Enjoying Good Tea"
- "Drinking Dark Gold"
- "Perfect Baking"
2. Special Attraction:
High-altitude tea from Huagang, Nantou, grown at 2,600 meters and sourced from Hehuan Creek, offers a unique, refreshing flavor that distinguishes it from lower elevation teas.
Complementary Activities:
- World Cup Syphon Coffee Competition
- Coffee Craftsman Workshops
- Tea Aesthetics Experience Pavilion
- International Forum on Taiwanese Tea Culture Industry
Marketing Strategy:
The exhibition brings together renowned teas from Taiwan and worldwide, employing comprehensive marketing techniques to attract professional audiences and effectively showcase products.
Product Range:
- Baked goods and raw materials
- Baking equipment
- Catering equipment
- Tea and coffee products
- Alcoholic beverages
- Processed foods
- Tea ware
- Specialty snacks