Shenzhen South China International Beauty Expo Overview

The Shenzhen South China International Beauty Expo is a comprehensive event that blends consumption, technology, and fashion in the beauty industry. The expo creates a platform that connects innovative beauty brands, health technologies, production supply chains, product design, and trade.

Event Positioning and Goals

Focused on "Creating a New Era for the Beauty Industry in the Greater Bay Area," the expo targets:

- New generation consumer groups

- High-tech new retail channels

- Manufacturing enterprises

Previous Edition Highlights

The last expo featured:

- 22,500 square meters of exhibition space

- 418 high-quality exhibitors

- Diverse product categories including:

 - Daily chemical products

 - Professional beauty lines

 - Professional hairdressing

 - International brands

 - Beauty supply chain

Attendees included:

- Domestic and international wholesale agents

- Cross-border and social e-commerce representatives

- Retail terminals

- Beauty and hairdressing salon owners

- Manufacturers

Key Focus Areas

The expo explores current industry trends:

- Generation Z consumers

- New retail strategies

- Consumption upgrades

- Cross-border IP collaborations

Special Exhibition Areas:

- Intelligent beauty new retail

- E-commerce E-Beauty

- Trend space

- Emerging brand showcase

- Beauty IP pavilion

Exhibition Product Range

Cosmetics and Professional Beauty:

- Perfumes and aromatherapy

- Personal care and cleaning products

- Makeup and makeup tools

- Nail products and accessories

- Professional beauty equipment

- Spa and wellness products

- Hair products and salon tools

Beauty Supply Chain:

- Contract manufacturing

- Raw materials and testing

- Machinery and equipment

- Packaging materials

- Printing and labels