
Shanghai Fashion Week - Shanghai Apparel & Accessories Exhibition (MODE)
Exhibition Area: 15,000㎡
Exhibitors: 228
Visitors: 26,000
Frequency: Biannual
Event Overview:
MODE combines traditional in-person product selection with online ordering capabilities, offering a dual-track ordering system for autumn and winter collections. The exhibition features an innovative "Cloud Ordering" platform and "Cloud Tour MODE" to adapt to the digital age and post-pandemic market conditions.
Key Features:
- Platform for brand-client communication
- Support for original designers to establish commercial channels
- Focus on emerging local brands and personalized products
- Fully restored offline operations
- Efficient buyer-exhibitor matchmaking
Special Highlight - "Material Space":
A dedicated area themed "Material Utopia" featuring sustainable development initiatives from:
- Lenzing
- DuPont
- Swedish Consulate
- Ellen MacArthur Foundation
- Esquel Group - Tenjoushi
- The Shepherd
- GREENEXT
- LE DUMCO
- SF F-Box
Additional Features:
- MODE TALK industry forum
- Discussions on industry trends
- Focus on industrial empowerment
- Sustainable fashion initiatives
Product Categories:
Apparel:
- Men's wear
- Women's fashion
- Casual wear
- Denim streetwear
- Sports and outdoor wear
- Knitwear
- Formal wear
- Children's clothing
- Maternity wear
- Lingerie
- Leather and fur
- Down jackets
Accessories:
- Jewelry
- Bags and handbags
- Shoes
- Hats and gloves
- Scarves and ties
- Home decorations
- Fashion accessories