About the Hangzhou International Beauty Expo (CBE)

The Hangzhou International Beauty Expo meets industry needs by bringing together new resources during the peak purchasing season in Hangzhou, a leading e-commerce hub.

With the theme "Go! New Beauty," the expo showcases cutting-edge beauty resources, including:

- High-quality domestic brands

- Imported products

- Flexible supply chains

- Influencer agencies

- Emerging market channels

The expo highlights the evolution of domestic beauty products, which have progressed from imitation to developing unique characteristics. More domestic brands are investing in research and development, creating innovative products that boost national brand confidence.

CBE's "Domestic Trend Pavilion" features promising Chinese beauty brands like Proya, Mibelle, PMPM, and INTO YOU, supporting the growth of domestic talent and innovation.

The expo's "CBE Influencer Alliance" connects over 5,000 influencer resources through:

- Themed display areas

- Live forum salons

- Interactive influencer activities

Exhibit Areas:

- Imported Products

- Trending Domestic Brands

- Innovative Ingredients and OEM Services

- Packaging and Smart Equipment

- Influencer Ecosystem

- Beauty Selection Zone