
Guizhou Guiyang International Alcoholic Beverages Expo
Exhibition Space: 106,000 square meters
Number of Exhibitors: 3,600
Number of Visitors: 155,000
Frequency: Annual Event
Guizhou Guiyang International Alcoholic Beverages Expo Overview
The Guizhou Wine Expo is a major international professional exhibition endorsed by the Chinese government. Co-organized by the Ministry of Commerce and Guizhou Provincial Government, the expo aims to promote the Chinese liquor industry globally and foster international industry collaboration.
Since 2015, the expo has been recognized as a top-tier exhibition project in China and was the only UFI-certified international liquor exhibition in China before 2018. High-profile attendees include national leaders, government officials, industry associations, key industry executives, and international buyers.
Event Highlights:
- Diverse exhibition pavilions featuring:
- International wine sections
- Chinese famous wine displays
- Domestic and international liquor collections
- Specialized production area showcases
- Comprehensive industry chain exhibits
- Themed areas integrating liquor with culture, tourism, technology, and finance
Key Statistics:
- Total participating enterprises: 3,635
- Foreign exhibitors: Nearly 1,000
- On-site transaction value: 3.432 billion yuan
The expo's theme, "Gathering the World's Best Wines to Promote Investment and Trade," has successfully highlighted innovative products and achieved record-breaking participation. Most exhibitors reported positive outcomes and exceeded expectations.
The event has also promoted regional liquor specialties, including:
- Guizhou flower wine
- Pan County liquor
- Renhuai blueberry liqueur
- Various local and unique alcohol varieties
A significant focus was placed on the sauce-flavored liquor production area, with Moutai taking center stage. Notable brands like Xijiu, Wangzi, Yingbin, Dongjiu, and others were prominently featured.
The expo serves as a platform for domestic and international merchants to network, attract investments, and collaborate, transforming industry relationships from pure competition to cooperative, mutually beneficial interactions.
Exhibition Scope:
- Baijiu (Chinese liquor)
- Wine
- Imported liquors
- Beer
- Fruit and rice wines
- Health and blended liquors
- Comprehensive liquor industry products