
China High-End Liquor Exhibition (CWE)
Shandong International Convention and Exhibition Center
Event Details:
- Exhibition Area: 110,000 square meters
- Number of Exhibitors: 1,600
- Number of Visitors: 50,000
- Frequency: 2 sessions per year
China High-End Liquor Exhibition (CWE) Overview:
The CWE is a national liquor trade exhibition supported by the China National Association of Food Circulation. Since 2017, the exhibition has focused on two main goals:
1. Bringing the world's finest wines to Chinese consumers
2. Making quality wines more accessible
Exhibition Objectives:
- Create an efficient platform for high-end liquor enterprises and distributors
- Help liquor companies capitalize on emerging market opportunities
- Combat counterfeit and fake wines
Notable Participating Companies:
Include renowned brands such as Guizhou Moutai, Wuliangye, Luzhou Laojiao, Shanxi Fenjiu, and many other prominent liquor manufacturers
Exhibition Characteristics:
- Industry thought leadership platform
- Comprehensive industry trend analysis
- Focus on quality content over advertisements
- Covers various liquor subsectors
Exhibition Scope:
- Strong, sauce, and clear aroma famous liquors
- Aged liquors
- Global wines
- International spirits
- Craft beer
- High-end light bottle liquor
- High-end yellow wine
- New alcoholic beverages
- Beverage packaging material supply chain